GIPHY Climbs 28 Spots in US Photo & Video App Store Charts

Overview

The App Store charts for the Photo & Video category in the United States have seen some noteworthy movements this week, as of May 11, 2026. With no new entries into the Top Free Apps, existing apps continue to jockey for position. Notably, GIPHY: The GIF Search Engine has made a remarkable ascent, climbing 28 positions to secure the #23 spot. Let's delve deeper into the chart movements and what they signify for developers and marketers alike.

Top Climbers

This week’s biggest movers in the App Store reflect a mix of utility and creativity. Here are the top climbers:

• eCalendar - Daily Planner: Climbed to #20 from #56 (+36 positions)
• GIPHY: The GIF Search Engine: Climbed to #23 from #51 (+28 positions)
• Skylight App: Climbed to #2 from #9 (+7 positions)
• Frameo: Climbed to #7 from #12 (+5 positions)
• SCRL: Photo Collage Maker: Climbed to #19 from #24 (+5 positions)

New Entries

Unlike previous weeks, there were no new entries in the Top Free Apps category this week. This absence of newcomers highlights the competitive nature of the Photo & Video segment, where established apps continue to dominate user attention.

Top Performers

Despite the fluctuations, several apps have maintained their positions at the top of the chart:

• CapCut: Photo & Video Editor: #1
• Skylight App: #2
• Aura Frames: #3
• Instagram: #4
• Canva: AI Video & Photo Editor: #5

Other notable apps include YouTube at #6 and Snapchat at #8.

Notable Drops

On the flip side, some apps have experienced declines in their rankings:

• Dazz Cam - Vintage Camera: Dropped to #27 from #20 (-7 positions)
• Canon Camera Connect: Dropped to #30 from #25 (-5 positions)
• YouTube Studio: Dropped to #22 from #18 (-4 positions)

These drops signal a shift in user preferences and the importance of continuous engagement strategies for developers in the competitive App Store landscape.