App Store Trends: Photo & Video Apps in the United States

Overview

In the week of March 30 to April 5, 2026, the United States App Store witnessed dynamic shifts in the Photo & Video category. With new contenders entering the scene and established players holding their ground, the App Store charts continue to reflect the evolving interests of users. This report highlights the key movements, including top climbers, new entries, and notable drops.

Top Climbers

This week, several apps made significant gains in their chart positions, showcasing a strong demand for innovative features and user-friendly interfaces. Here are the top climbers in the Photo & Video apps category:

• Esti: Aesthetic Photo Editor climbed 22 positions to reach #71.
• Ageroom - AI Photo Generator rose 13 spots to #46.
• Frameo jumped 11 positions, landing at #30.
• Aura Frames gained 11 spots to #37.
• Shutterfly: Prints Cards Gifts improved by 10 positions, now at #58.

Other notable climbers include Retake AI Face & Selfie Editor at #31 (+9), VSCO: Photo Editor & Presets at #55 (+7), and YouCam Perfect: AI Photo Editor at #63 (+6).

New Entries

The US App Store also welcomed several new entrants this week, indicating fresh interest in innovative iOS apps:

• CatchACharacter debuted at #57.
• Mysticat-AI Photo Studio entered the charts at #68.
• Facelab: Face & Body Editor made its first appearance at #97.
• YouCam Makeup: Face Editor rounded out the new entries at #99.

Top Performers

Despite the fluctuations, several established apps maintained their strong positions at the top of the charts:

• CapCut: Photo & Video Editor held the #1 spot.
• Instagram remained at #2.
• YouTube secured the #3 position.
• Snapchat followed closely at #4.
• Meta AI - Vibes & AI Glasses rounded out the top five at #5.

Other notable mentions include Canva at #6 and Google Photos at #7, demonstrating the enduring popularity of these essential Photo & Video apps.

Notable Drops

Conversely, some apps experienced significant declines in their chart rankings:

• Halo AI: Photo & Video Editor fell 16 positions to #96.
• intoLive - Live Wallpapers dropped 14 spots to #78.
• Photo Prints Now: CVS Photo declined 13 positions to #95.
• Adobe Premiere: Video Editor fell 12 spots to #65.
• AI Maker: Photo Video Filters dropped to #85, down 12 positions.

These movements reflect the competitive nature of the App Store charts and highlight the importance of continuous innovation and user engagement in the Photo & Video category.