Instagram Climbs to #2 in Japan's Photo & Video App Store Charts

Overview

As of July 9, 2026, the Japan App Store has witnessed significant movements in the Photo & Video category. The most notable highlight this week is Instagram climbing to the #2 position after a steady performance among the top free apps. This report will delve into the top climbers, new entries, top performers, and notable drops in this dynamic category.

Top Climbers

This week, several apps have made impressive gains in the App Store charts:

• FilmLog - 撮影から編集・色編集までこのアプリ1つで: Climbed to #17 from #32 (+15 positions)
• Hypic：画像編集、写真加工: Moved up to #18 from #21 (+3 positions)
• DJI Mimo: Advanced to #24 from #27 (+3 positions)
• Dazz - フィルムカメラ: Rose to #22 from #24 (+2 positions)
• Instagram: Climbed to #2 from #3 (+1 position)

New Entries

This week, there were no new entries in the Top Free Apps chart in the Photo & Video category. The competition remains fierce among existing apps, making it challenging for new contenders to break into the rankings.

Top Performers

The top performers in the Photo & Video category continue to showcase their popularity and user engagement:

• Canva（キャンバ） - 信じられないほど、素晴らしく: #1
• Instagram: #2
• CapCut：写真＆動画エディター: #3
• Google フォト: #4
• YouTube: #5
• BeautyPlus-写真加工、証明写真、自撮りカメラ: #6
• 履歴書カメラ: #7
• Ki-Re-i Photo(証明写真＆写真プリント-ピプリ): #8
• Meitu AI加工&写真編集ツール: #9
• Wink：高画質な動画編集・加工アプリ: #10

Notable Drops

While many apps are climbing, there are some notable drops this week:

• モザイク　ぼかし & モザイク加工アプリ: Dropped to #27 from #22 (-5 positions)

The shifts in the Japan App Store Photo & Video category reflect the evolving landscape of consumer preferences and app engagement. Developers should closely monitor these trends to capitalize on emerging opportunities and refine their strategies for app visibility.