StoryReel Soars 27 Spots in UK Top Free Apps

Overview

As of October 13, 2026, the United Kingdom App Store has seen significant shifts in the Overall apps category, with notable climbs, new entries, and some surprising drops in the Top Free Apps chart. The competition remains fierce as developers strive to capture user attention in a dynamic market.

Top Climbers

This week, several apps have made impressive gains in the chart rankings:

• StoryReel: Drama Shorts & TV climbed to #22 from #49, a remarkable gain of 27 positions.
• Threads jumped to #15, moving up 19 spots.
• VibeShort: AI Short Dramas saw a boost to #7, increasing by 12 positions.
• DramaWave - Dramas & Reels made a notable climb to #18, also gaining 12 spots.
• Temu: Shop Like a Billionaire rose to #14 from #25, up by 11 positions.

New Entries

In addition to the climbers, the chart also welcomed some fresh contenders:

• Oysho Royal Parks Half entered the chart at an impressive #9.
• GoWish - Your Digital Wishlist made its debut at #26.

Top Performers

The following apps continue to dominate the Top Free Apps chart, maintaining their strong positions:

• PLAYFUL REWARDS: Earn Rewards remains at #1.
• Lloyds Mobile Banking holds steady at #2.
• GOV.UK One Login is at #3.
• ChatGPT stays in the top tier at #4.
• Whatnot: Shop, Sell, Connect is at #5.

Notable Drops

Conversely, some apps have faced declines in their rankings:

• Shop: Track, Pay, Discover dropped to #21 from #14, a decline of 7 positions.
• Microsoft Copilot fell to #19, down 6 spots.
• InPost UK slipped to #10 from #5, losing 5 positions.
• Microsoft Authenticator is now at #20, down 5 spots.
• Lidl Plus dropped to #25 from #21, losing 4 positions.

These movements highlight the ever-evolving landscape of the UK App Store, where user engagement and innovative features are critical to achieving and maintaining success in the competitive arena of iOS apps.