U-NEXT Climbs to #3 in Japan's Entertainment Apps Chart

Overview

On July 30, 2026, the Japan App Store's top free apps in the Entertainment category witnessed notable shifts. The competition remains fierce, with various apps jockeying for position. This report highlights the top climbers, performers, and apps that dropped in rankings, providing valuable insights for developers and marketers.

Top Climbers

This week, several apps made impressive gains in the rankings:

• e＋(イープラス)　チケット・ニュース・スマチケ: Climbed to #10 from #16, gaining 6 positions.
• dアニメストア　アニメ動画見放題アプリ/マルチデバイス対応: Moved up to #27 from #32, a gain of 5 positions.
• NetShort - 人気短編ドラマ: Ascended to #8 from #12, gaining 4 positions.
• DMM TV アニメ・ドラマ・映画・バラエティなどが見放題: Rose to #20 from #24, a gain of 4 positions.
• U-NEXT - 映画やドラマ、アニメなどの動画が見放題: Climbed to #3 from #6, gaining 3 positions.

New Entries

This week saw no new entries into the top free apps in the Entertainment category. The lack of new contenders underscores the competitive nature of the current landscape, where established players are vying for the top spots.

Top Performers

Several apps continue to dominate the top positions in the charts:

• ABEMA(アベマ) 新しい未来のTV: Holding steady at #1.
• TVer(ティーバー) 民放公式テレビ配信サービス: Currently at #2.
• U-NEXT - 映画やドラマ、アニメなどの動画が見放題: Now at #3.
• TikTok ティックトック: Positioned at #4.
• BUMP - ショートドラマ / Short Drama: At #5.

Notable Drops

Conversely, some apps have experienced declines in their rankings:

• NHKプラス（NHK ONE対応）: Dropped to #15 from #10, losing 5 positions.
• DramaBox（ドラマボックス） -ショートドラマ見放題: Fell to #13 from #9, a drop of 4 positions.

In conclusion, the Japan App Store's Entertainment category remains competitive, with established apps like U-NEXT solidifying their positions while others strive for growth. Developers should monitor these trends closely to adapt their strategies accordingly.