App Store Screenshot & Preview Video Resolutions: Complete Guide (2026)
Getting your App Store screenshots and preview videos rejected — or spending hours creating assets for every single device size — is a common frustration for developers. The good news: Apple lets you upload for just the largest device and automatically resizes for the rest. Here's every resolution you need, plus the recommended workflow.
The Recommended Shortcut: Upload Once, Cover All Devices
Before diving into the full spec tables, here's the approach Apple recommends and most developers use:
For screenshots:
- Upload for iPhone 6.9" (1260 x 2736) — covers all iPhones
- Upload for iPad 13" (2064 x 2752) — covers all iPads
For preview videos:
- Upload for iPhone 6.9" (886 x 1920) — covers all iPhones
- Upload for iPad 13" (1200 x 1600) — covers all iPads
App Store Connect automatically scales these down for smaller devices. You only need to create one set of assets per device family. This saves significant time and is the officially recommended approach.
iPhone Screenshot Resolutions
If you only upload for the 6.9-inch display, Apple will auto-resize for everything below. But if you want pixel-perfect control for specific devices, here are all accepted resolutions:
| Display Size | Devices | Portrait | Landscape |
|---|---|---|---|
| 6.9" | iPhone Air, 17 Pro Max, 16 Pro Max, 16 Plus, 15 Pro Max, 15 Plus, 14 Pro Max | 1260 x 2736 | 2736 x 1260 |
| 6.5" | iPhone 14 Plus, 13 Pro Max, 12 Pro Max, 11 Pro Max, XS Max, XR | 1284 x 2778 | 2778 x 1284 |
| 6.3" | iPhone 17 Pro, 17, 16 Pro, 16, 15 Pro, 15, 14 Pro | 1179 x 2556 | 2556 x 1179 |
| 6.1" | iPhone 17e, 16e, 14, 13, 12, 11 Pro, XS, X | 1170 x 2532 | 2532 x 1170 |
| 5.5" | iPhone 8 Plus, 7 Plus, 6S Plus | 1242 x 2208 | 2208 x 1242 |
| 4.7" | iPhone SE (2nd/3rd), 8, 7, 6S | 750 x 1334 | 1334 x 750 |
| 4" | iPhone SE (1st), 5S, 5 | 640 x 1136 | 1136 x 640 |
Tip: Some display sizes accept multiple resolutions (e.g., 6.5" accepts both 1284 x 2778 and 1242 x 2688). When in doubt, use the first resolution listed — it's the primary one.
iPad Screenshot Resolutions
Upload for the 13-inch display to cover all iPads automatically.
| Display Size | Devices | Portrait | Landscape |
|---|---|---|---|
| 13" | iPad Pro (M5, M4, 6th-1st gen), iPad Air (M4, M3, M2) | 2064 x 2752 | 2752 x 2064 |
| 11" | iPad Pro (M5, M4, 4th-1st gen), iPad Air (5th-4th gen), iPad (A16, 10th gen), iPad mini (A17, 6th gen) | 1488 x 2266 | 2266 x 1488 |
| 10.5" | iPad Pro, iPad Air (3rd gen), iPad (9th-7th gen) | 1668 x 2224 | 2224 x 1668 |
| 9.7" | iPad Pro, iPad Air, iPad (6th-3rd gen), iPad mini (5th gen, 4, 3, 2) | 1536 x 2048 | 2048 x 1536 |
Other Platforms
| Platform | Resolution | Orientation | Notes |
|---|---|---|---|
| Mac | 2560 x 1600 or 2880 x 1800 | Landscape | 16:10 aspect ratio required |
| Apple TV | 1920 x 1080 or 3840 x 2160 | Landscape | — |
| Apple Vision Pro | 3840 x 2160 | Landscape | — |
| Apple Watch Ultra | 422 x 514 | Portrait | Ultra 3 |
| Apple Watch Series 10/11 | 416 x 496 | Portrait | — |
| Apple Watch Series 7-9 | 396 x 484 | Portrait | — |
App Preview Video Specifications
Preview videos are short demos that autoplay on your App Store listing. They're optional but significantly boost conversion rates. If you're looking for a simple way to create them, check out App Store Preview Tool — a native macOS app with auto-cut, smart duplicate detection, and automatic adaptation to App Store specs.
General Requirements
| Requirement | Specification |
|---|---|
| Duration | 15 - 30 seconds |
| Max file size | 500 MB |
| Max frame rate | 30 fps |
| Orientation | Portrait or landscape (Mac/TV: landscape only) |
| Format | .mov, .m4v, .mp4 |
Video Codec Options
| Spec | H.264 | ProRes 422 HQ |
|---|---|---|
| Bit rate | 10-12 Mbps | ~220 Mbps VBR |
| Profile | High Profile, Level 4.0 | Progressive, no external refs |
| Extensions | .mov, .m4v, .mp4 | .mov only |
Audio Requirements
- Stereo (2 channels)
- AAC at 256 kbps (or PCM for ProRes)
- Sample rate: 44.1 kHz or 48 kHz
Video Resolutions by Device
Upload for the largest device — Apple auto-resizes for smaller ones.
| Display Size | Portrait | Landscape |
|---|---|---|
| iPhone 6.9" / 6.5" / 6.3" / 6.1" | 886 x 1920 | 1920 x 886 |
| iPhone 5.5" | 1080 x 1920 | 1920 x 1080 |
| iPhone 4.7" | 750 x 1334 | 1334 x 750 |
| iPad 13" / 11" / 10.5" | 1200 x 1600 | 1600 x 1200 |
| iPad 9.7" | 900 x 1200 | 1200 x 900 |
| Mac | — | 1920 x 1080 |
| Apple TV | — | 1920 x 1080 |
| Apple Vision Pro | — | 3840 x 2160 |
Screenshot Requirements Summary
- Formats: .jpeg, .jpg, .png (PNG recommended for quality)
- Quantity: 1 to 10 per device type
- Required: Yes, for every device your app supports
- Color space: sRGB or Display P3
Best Practices
1. Start with the largest device
Create your screenshots and videos at the highest resolution (iPhone 6.9", iPad 13"), then let Apple handle downscaling. This is faster and produces consistent results across devices.
2. Keep videos under 30 seconds
App Store Connect will reject videos longer than 30 seconds. Aim for 20-25 seconds to leave room for any encoding differences.
3. Use H.264 for smaller files
ProRes 422 produces massive files (~220 Mbps). Unless you need broadcast-quality source material, H.264 at 10-12 Mbps is easier to work with and uploads faster.
4. Record at 30fps or lower
Videos recorded at 60fps will be rejected. Make sure your screen recording is set to 30fps before you start.
5. Don't forget audio
Videos can be silent, but adding background music or a voiceover significantly increases engagement. Keep audio in stereo, AAC at 256 kbps.
6. Test on actual device sizes
Even though Apple resizes automatically, check how your screenshots look on smaller devices. Text and UI elements that look fine at 6.9" may become hard to read when scaled down to 4.7".
Common Rejection Reasons
- Video longer than 30 seconds
- Wrong resolution or aspect ratio
- Frame rate above 30fps
- File size exceeding 500 MB
- Screenshot showing non-iOS UI elements (status bars from Android, etc.)
- Preview video showing content not present in the app
- Using device frames that don't match the target device
Quick Reference: What to Upload
For most developers, here's the minimum you need:
| Asset | Resolution | Covers |
|---|---|---|
| iPhone screenshots | 1260 x 2736 (portrait) | All iPhones |
| iPad screenshots | 2064 x 2752 (portrait) | All iPads |
| iPhone preview video | 886 x 1920 (portrait) | All iPhones |
| iPad preview video | 1200 x 1600 (portrait) | All iPads |
Upload these four sets of assets and you're covered for the vast majority of users. Add Mac, Apple TV, Watch, or Vision Pro assets only if your app runs on those platforms.
Useful Tools
- App Store Preview Tool — native macOS app for creating App Store preview videos with auto-cut, smart duplicate detection, and automatic adaptation to required resolutions and frame rates
- AppStoreReview — monitor your app's reviews across 175+ countries with instant alerts via email, Slack, or Telegram
Frequently Asked Questions
Do I need to upload screenshots for every iPhone size?
No. Apple recommends uploading screenshots for the largest device only (6.9-inch at 1260 x 2736). App Store Connect will automatically resize them for all smaller iPhones. This is the fastest and officially recommended approach.
What resolution should my App Store preview video be?
For iPhone, upload at 886 x 1920 (portrait) or 1920 x 886 (landscape) for the 6.9-inch display. Apple will automatically resize for smaller devices. For iPad, use 1200 x 1600. Videos must be 15-30 seconds, max 30fps, H.264 or ProRes 422 codec.
What is the maximum file size for App Store preview videos?
App Store preview videos have a maximum file size of 500 MB. They must be between 15 and 30 seconds long, with a maximum frame rate of 30fps.
Do I need separate screenshots for iPhone and iPad?
Yes, if your app runs on both. iPhone and iPad have different aspect ratios, so you need separate sets. However, within each device family, you only need to upload for the largest size — Apple handles the rest.
What image formats does App Store Connect accept for screenshots?
App Store Connect accepts .jpeg, .jpg, and .png files. You can upload 1 to 10 screenshots per device type. PNG is recommended for the best quality.